Sézane in London: Your Christmas Shopping Sorted

Until the 23rd December, the chic and emblematic French brand has popped up on South Molton Street. A good way to finish the year in a tasteful manner. After having open its pop-ups in several French cities, the designer Morgane Sézalory named her wandering boutique “Sezane on the road” in Europe and brought her winter coats to London. A royal gift for the fans of the brand and those who don’t yet know it (go now!). A Sezane boutique, in real life, is so good that you will want to make the trip to South Molton Street, even if it makes your Oyster Card explode.

Launched three years ago, the brand is only available online or in its apartment boutique and store-in-store corners in Paris department stores. Frustrating or exciting, it’s how the formula works: every collection, the pieces are sold out quickly and you must wait for the next range, then the next, then the next. Here are 3 good reasons to not pass up this opportunity: 1. To gift (yourself) the items “made with love” (it’s written on the labels) 2. Because, like the image of the brand, the decor of the boutique is chic and stylish, and 3. Because it is ephemeral and open only until 23 December.

What to buy? The iconic handbags (yes, they are iconic, don’t miss out!), perfectly cut straight jeans, elegant coats, in warm and comfy materials, little notebooks, and candles to illuminate these winter nights, and last, but not least, Eau Sezane, the house fragrance.

The bonus? Situated on South Molton Street, the boutique is neighbors with Sandro, Maje, Claudie Pierlot and Zadig & Voltaire. All you need for Christmas, we tell you!

Open Monday to Saturday 10am to 7pm, Sunday 12pm to 6pm.

Where to find it: W1K 5QY20, South Molton Street.

Alice Thierry de Ville d'Avray

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