Bella Freud: Shop Kate Moss’ New Fave Jumper

Opening just before Christmas, Bella Freud junkies now have a boutique of their own in the heart of Marylebone. Just down the street from the uber-chic Chiltern Firehouse, fashionistas are sure to flock to this new address for chic cashmere.

This is Freud’s first boutique, although she has been an eclectic and unconventional fixture on the fashion scene since 1990. Working on her own label with stints at other fashion houses and working as a short filmmaker in between, Freud has earned a cult following.

The flagship boutique showcases Freud’s famous embroidered sweatshirts and cashmere jumpers, along with a new range of candles and fragrances. Merino wool cushions, exclusive to the shop, are on hand, alongside the full collection of clothing for men and women. Her slinky suits pair just perfectly with the quirky slogan sweaters.

Who wears it? Everyone from pop icons (Kylie Minogue) to stylish supermodels (Gigi Hadid, Alexa Chung) and cult actresses (Kristen Scott Thomas), along with It-girls in the know. Follow Miss Moss and go for a signature cashmere “1970” jumper (£380.00), or snap up a Je t’aime Jane candle to get you through the dark winter months (£40).

We love: the boutique is set up as a cozy home away from home, so you can scroll through Bella’s hand picked selection of records and books, or snuggle up in a chair and watch Bella’s short films on tv in the downstairs snug.

Hours:  Monday to Saturday, 10am-6pm, Sunday 12pm-5pm

© Tom Fallon/Retrouvius


Rebecca Magniant

Where to find it ?

Bella Freud

49 Chiltern Street

W1U 6LX London

0207 935 0777

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