Anna : It Girls' favourite store

With a mix of brands from all over the world, Primrose Hill’s Anna boutique is a great place to pick up a few pieces that aren’t on the high street. Started in 1997 by owner Anna Park, it was the first womenswear boutique in the now uber-trendy area next to Regent’s Park.

The charming boutique is laid out over two floors, with helpful staff offering fashion council when needed. The shop prides itself on excellent customer service and beautiful clothing, along with Anna’s passion for colour and print, bringing back customers again and again. Labels include well-known names such as Current Elliott and Rag & Bone, and lesser known labels like Sea NY and Selected Femme. The underlying theme is an eclectic mix of clothing and accessories that lets you put your own spin on things.

Anna Primrose Hill also hosts the launch of new brands, before the labels trickle out to the other Anna shops in posh suburbs. For spring, we are loving the Sea NY denim overcoat (£549), a relaxed denim trench to pop over spring dresses, and Grenson’s Clara loafer, a classic loafer updated in silver with a white sole (£215). The Primrose Park blouses (£155), in vibrant prints, are ace as well.

It-girls and models Georgia May Jagger and Suki Waterhouse are often in the ‘hood, and a unique boutique like Anna is sure to attract fashionistas through its doors.

Open Monday – Saturday 10am to 6pm, Sundays 11am to 5pm

vêtements et accessoires à l'intérieur de la boutique Anna

Where to find it ?


126 Regents Park Road

NW1 8XL GB London

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